:root {
  --bg: #F8F5F0;
  --bg-alt: #F0EBE3;
  --fg: #1C1C1C;
  --fg-muted: #6B6560;
  --accent: #E8613D;
  --accent-dark: #C44E2C;
  --warm-dark: #2B2119;
  --warm-mid: #4A3C2E;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', sans-serif;
  font-weight: 400;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* NAV */
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 28px 64px;
  border-bottom: 1px solid rgba(28,28,28,0.08);
}
.nav-brand {
  font-family: 'Playfair Display', serif;
  font-weight: 900;
  font-size: 22px;
  letter-spacing: -0.5px;
  color: var(--fg);
}
.nav-tagline {
  font-size: 13px;
  color: var(--fg-muted);
  font-weight: 400;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

/* HERO */
.hero {
  padding: 80px 64px 64px;
  overflow: hidden;
}
.hero-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
  max-width: 1200px;
  margin: 0 auto;
}
.hero-eyebrow {
  display: inline-block;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
}
.hero-headline {
  font-family: 'Playfair Display', serif;
  font-weight: 900;
  font-size: clamp(38px, 4vw, 62px);
  line-height: 1.08;
  letter-spacing: -1.5px;
  color: var(--fg);
  margin-bottom: 24px;
}
.hero-headline em {
  font-style: italic;
  color: var(--accent);
}
.hero-lede {
  font-size: 18px;
  color: var(--fg-muted);
  max-width: 420px;
  line-height: 1.65;
}

/* PRODUCT STACK */
.hero-visual {
  display: flex;
  align-items: center;
  justify-content: center;
}
.product-stack {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
}
.product-card {
  background: var(--bg-alt);
  border-radius: 16px;
  padding: 32px 24px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 16px;
  position: relative;
  overflow: hidden;
}
.product-card:nth-child(2) { transform: translateY(20px); }
.product-card:nth-child(4) { transform: translateY(20px); }

.product-blob {
  width: 80px;
  height: 80px;
  border-radius: 50%;
}
.tee-blob {
  background: linear-gradient(135deg, #E8613D 0%, #C44E2C 100%);
}
.mug-blob {
  background: linear-gradient(135deg, #2B2119 0%, #4A3C2E 100%);
}
.canvas-blob {
  background: linear-gradient(135deg, #7A9E7E 0%, #5A7E5E 100%);
  border-radius: 12px;
  width: 70px;
  height: 90px;
}
.hoodie-blob {
  background: linear-gradient(135deg, #4A3C2E 0%, #2B2119 100%);
  border-radius: 20px 20px 8px 8px;
}
.product-label {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--fg-muted);
}

/* HERO STATS */
.hero-stats {
  display: flex;
  align-items: center;
  gap: 40px;
  padding: 40px 64px;
  border-top: 1px solid rgba(28,28,28,0.08);
  margin-top: 64px;
  max-width: 1200px;
  margin-left: auto;
  margin-right: auto;
}
.stat {
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.stat-num {
  font-family: 'Playfair Display', serif;
  font-weight: 900;
  font-size: 28px;
  color: var(--fg);
}
.stat-label {
  font-size: 12px;
  color: var(--fg-muted);
  letter-spacing: 0.04em;
}
.stat-divider {
  width: 1px;
  height: 40px;
  background: rgba(28,28,28,0.12);
}

/* SECTION SHARED */
.section-label {
  display: inline-block;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}
.section-heading {
  font-family: 'Playfair Display', serif;
  font-weight: 900;
  font-size: clamp(30px, 3vw, 46px);
  line-height: 1.1;
  letter-spacing: -1px;
  color: var(--fg);
}

/* HOW */
.how {
  background: var(--warm-dark);
  color: #F8F5F0;
  padding: 96px 64px;
}
.how-inner {
  max-width: 1200px;
  margin: 0 auto;
}
.how .section-label { color: var(--accent); }
.how .section-heading { color: #F8F5F0; }

.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 40px;
  margin-top: 64px;
}
.step { }
.step-num {
  display: block;
  font-family: 'Playfair Display', serif;
  font-weight: 900;
  font-size: 48px;
  color: var(--accent);
  opacity: 0.6;
  line-height: 1;
  margin-bottom: 20px;
}
.step h3 {
  font-size: 16px;
  font-weight: 600;
  margin-bottom: 12px;
  color: #F8F5F0;
}
.step p {
  font-size: 14px;
  color: rgba(248,245,240,0.6);
  line-height: 1.65;
}

/* NICHES */
.niches {
  padding: 96px 64px;
  background: var(--bg);
}
.niches-inner {
  max-width: 1200px;
  margin: 0 auto;
}
.niche-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  margin-top: 64px;
}
.niche-card {
  background: var(--bg-alt);
  border-radius: 16px;
  padding: 32px 24px;
}
.niche-icon {
  width: 48px;
  height: 48px;
  border-radius: 12px;
  margin-bottom: 20px;
}
.ni-1 { background: linear-gradient(135deg, #4A90D9, #2C5F9E); }
.ni-2 { background: linear-gradient(135deg, #E8613D, #C44E2C); }
.ni-3 { background: linear-gradient(135deg, #7A9E7E, #5A7E5E); }
.ni-4 { background: linear-gradient(135deg, #9B7EC4, #7A5EA4); }

.niche-card h3 {
  font-size: 15px;
  font-weight: 600;
  margin-bottom: 10px;
  color: var(--fg);
}
.niche-card p {
  font-size: 13px;
  color: var(--fg-muted);
  line-height: 1.6;
}

/* MANIFESTO */
.manifesto {
  background: var(--accent);
  padding: 96px 64px;
}
.manifesto-inner {
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
}
.manifesto-quote {
  font-family: 'Playfair Display', serif;
  font-style: italic;
  font-size: clamp(22px, 2.5vw, 34px);
  line-height: 1.4;
  color: #F8F5F0;
  font-weight: 400;
}
.manifesto-sub {
  margin-top: 32px;
  font-size: 14px;
  color: rgba(248,245,240,0.75);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  font-weight: 600;
}

/* CLOSING */
.closing {
  background: var(--warm-dark);
  padding: 96px 64px;
}
.closing-inner {
  max-width: 1200px;
  margin: 0 auto;
}
.closing-headline {
  font-family: 'Playfair Display', serif;
  font-weight: 900;
  font-size: clamp(48px, 6vw, 88px);
  line-height: 1.05;
  letter-spacing: -2px;
  color: #F8F5F0;
  margin-bottom: 32px;
}
.closing-body {
  font-size: 18px;
  color: rgba(248,245,240,0.65);
  max-width: 520px;
  line-height: 1.7;
}

/* FOOTER */
.footer {
  background: #1C1C1C;
  padding: 40px 64px;
}
.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  max-width: 1200px;
  margin: 0 auto;
}
.footer-brand {
  font-family: 'Playfair Display', serif;
  font-weight: 900;
  font-size: 18px;
  color: #F8F5F0;
}
.footer-meta {
  font-size: 12px;
  color: rgba(248,245,240,0.4);
}

/* RESPONSIVE */
@media (max-width: 900px) {
  .hero-inner { grid-template-columns: 1fr; gap: 48px; }
  .hero-visual { display: none; }
  .steps { grid-template-columns: 1fr 1fr; }
  .niche-grid { grid-template-columns: 1fr 1fr; }
  .hero, .how, .niches, .manifesto, .closing { padding: 64px 32px; }
  .hero-stats { padding: 32px; }
  .nav { padding: 20px 32px; }
}
@media (max-width: 600px) {
  .steps { grid-template-columns: 1fr; }
  .niche-grid { grid-template-columns: 1fr; }
  .hero-stats { flex-direction: column; align-items: flex-start; gap: 20px; }
  .stat-divider { display: none; }
}